Elle & Vire is the brand founded in 1945 by Auguste Grandin, a French farmer and mayor of Condé-sur-Vire in Normandy. The brand was named after the Elle & Vire valleys where the plant located.
In 70 years, Elle & Vire has become a great dairy brand in France, close to its customers' concerns and well known not least through its numerous TV ads:
- No.1 in the cream market
- No.2 in the butter market
- 7 households in 10 consumed at least one Elle & Vire product in 2015 and trust the brand
- 9 out of 10 French people know the brand.
Normandy, Land of Milk
The cream made in Normandy has always been exceptional.In its farmland, where the green fields disappear into the horizon, the dairy-making knowledge of the people has become unique, and so you could say, that Normandy is the birthplace of cream.
The use of a specially selected cream:
To produce our creams, we use a specially selected cream which has only been transported a short distance to preserve its functional and organoleptic qualities. The specification for our creams is very strict regarding the selection of the raw material to ensure consistent, great quality products throughout the year.
Elle & Vire cream: the benchmark in the professional world, in France and internationally!
Since 1975 with the invention of one of the first UHT whipping cream, the Elle & Vire brand has become the benchmark in the professional world. Elle & Vire creams meet the needs of the most demanding Michelin-starred chefs (65% use Excellence cream). It is also the most exported French cream in the world.