GLAD is being perceived as a trusted food protection brand with consumers’ appreciation for its functional benefits ( e.g. Reliability, Quality & Strength).
In the past, GLAD built the brand equity by mainly calling out its functional benefits e.g. how Glad help keeping food fresh with its product superiority.
To further sustain Glad market leadership and the price premium, a localized and sustainable brand equity platform ––“GLAD Moment” was created in 201 8 It aimed to more emotionally
connect with consumers:
• Demonstrated the goodness in using GLAD (freshness/ seal secured of wraps and
• Imagery building ––“GLAD is a trusted kitchen brand that make day to day chores a little more pleasant. We can keep People GLAD and their kitchen full of life
GLAD is a good kitchen ally - it can help everyone to solve problem in ever occasion, and thus helping you to pursue better life and enjoy happy moment!