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  • GLAD

    GLAD is being perceived as a trusted food protection brand with consumers’ appreciation for its functional benefits ( e.g. Reliability, Quality & Strength).
    In the past, GLAD built the brand equity by mainly calling out its functional benefits e.g. how Glad help keeping food fresh with its product superiority.

    To further sustain Glad market leadership and the price premium, a localized and sustainable brand equity platform ––“GLAD Moment” was created in 201 8 It aimed to more emotionally
    connect with consumers:
    • Demonstrated the goodness in using GLAD (freshness/ seal secured of wraps and
    • Imagery building ––“GLAD is a trusted kitchen brand that make day to day chores a little more pleasant. We can keep People GLAD and their kitchen full of life

    GLAD is a good kitchen ally - it can help everyone to solve problem in ever occasion, and thus helping you to pursue better life and enjoy happy moment!

  • Cooking Paper

    GLAD cooking paper can withstand high temperatures (up to 230℃), and do not stick on the kitchenware. No oil is needed for cooking, you can eat healthier and cooking paper makes kitchenware washing easier.

    Multipurpose cooking paper
    • Fry: Use less oil, eat healthier
    • Bake: food do not stick on kitchenware, make kitchenware washing easier
    • Steam: lock in freshness and water
    • Boil: lock in freshness and nutrition

    Available:
    GLAD Cooking Paper 5M(30cm)
    GLAD Cooking Paper 10M(30cm)
    GLAD Cooking Paper 5M(38cm)

  • Microwave Wrap

    Glad microwave wrap is heat-resistant, durable and firm, it can withstand temperature of 140°C.
    Besides locking food moisture and keeping food fresh, it can also be used in microwave ovens and steamers for heating food.

  • Easy Slider Cling Wrap

    GLAD Easy Slider Cling Wrap enables frustration free cutting experience with the new pre-installed slider cutter design. It eliminates the troubled blade cutting step which make you easier to dispense a perfect fitted-sized sheet without losing product to tangles and partial tears. It is suitable for those who are looking for a better cutter experience and in need of bulk pack size.